The Behavior Panel is comprised of the worlds top behavior profiler's, and is watched by over 600,000 subscribers weekly. Despite never meeting in person, the panel wanted to connect their community in-person for the first time ever.
However, none of the four panelists has ever hosted a live event, only been talent performing at others. They needed a top down plan to design an event ecosystem that could support their community, while introducing new mentorship programs organically, all inside of an incredible experience.
Their fear was described to us as ""creating a pilot event that disappoints the community, or feels cheap enough to be a one-off experience""
Their desire was to create an annual summit that fans, business professionals, and behavior-enthusiasts would attend year over year, growing to an eventual 1,000 person event.
Klevr was chosen to design this debut experience. With 6 months out we immediately sought to secure a venue in Las Vegas that would house over 200 individuals, without distracting them with the many nuances found in Vegas.
We chose an off-strip location, prepared a single page lander that can be recycled year over year, created an transformation timeline, and sprinkled in a launch trailer to create a successful ticket launch
Klevr consulted The Behavior Panel to produce over 150 ticket sales worth over $225,000, breaking past the total event cost and putting the event at a 7% profit before start.
We curated a custom experience with graphics on the hotel elevators, floor signs, and even a custom key card attendees could use to check in! The element of omnipotent branding was largely at play, so much so other visitors in the hotel wondered how they could purchase tickets to attend as well!
Klevr aided with designing and conducting a proper offer presentation, This offer was a first of it's kind for the BP, we called it "The Behavior Boardroom" It generated an additional $170,000 during the event bringing the total event to almost $400,000 in total revenue.
When we asked the attendees what they enjoyed the most about the event, it was summarized as "The education, the food, and the PEOPLE are what makes BPL stand out from all other events!
The Behavior Panel described the Klevr experience as "Unlike any other" and "couldn't be any better". Together they filmed for the first time a testimonial of their experience which can be seen below,
Due to the success of the first event, Behavior Panel Live 2023 has been scheduled for July next year!
JANUARY 11, 2024 | LAS VEGAS, NEVADA
OCTOBER 8 - 10, 2023 | LAS VEGAS, NEVADA
JUNE 22 - JUNE 25 2023 | FORT LAUDERDALE, FL
JUNE 20 - 25, 2023 | MCLEAN, VA
APRIL 3 - 6, 2023 | HARD ROCK HOTEL, FL
FEBRUARY 23 - 26, 2023 | LONDON, UK
DECEMBER 11 - 14, 2022 | ATLANTA, GA
JULY 7-9, 2022 | LAS VEGAS, NE
APRIL 24-28, 2022 | EL CONQUISTADOR RESORT | FAJARDO, PR
APRIL 6-10 2022 | COSTA RICA
MARCH 12-15, 2022 | 1111 MIAMI PARKING GARAGE
MARCH 10-13, 2022 | ORLANDO, FL
JANUARY 26 - 31, 2022 | OZEN RAJNEESH RESORT, MEXICO
DECEMBER 13 - 15, 2021 | ATLANTA, GA
NOV 9-11, 2021 | LAS VEGAS, NV
OCTOBER 14 - 17, 2021 | MIAMI, FL
AUGUST 23 - 26, 2021 | SUNDANCE, UTAH
AUGUST 19 - 22, 2021 | LAS VEGAS
MAY 2021 | LAS VEGAS, NEVADA
APRIL 8, 2021 | MIAMI, FL
JANUARY 21 - 24, 2021 | PLAYA DEL CARMEN, MEXICO
JANUARY 2021 | LAS VEGAS, NEVADA
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