Ben Newman has never had the opportunity to organize his event, let alone a boot camp for his community, in nearly five years. This is a very long time because according to Ben, his community has been asking him to host another boot camp ever since he held his last one in 2018.

The two, Ben and Icon, met during an event KLEVR hosted for Ali Awad, which was the CEO Lawyer Summit 2022. Ben was a speaker for that event, and he and Icon hit it off from there. With a very simple but brief conversation, Ben and Icon came to an agreement to host an event together, which brought back the revival of Ben’s Bootcamp, which his community has been requesting.

Now that the idea of an event has been established, Ben is faced with another problem. He did not know the scale of the event he wanted, but he did know that he wanted to provide an unmatched experience for his next boot camp, as this has been a long time coming. And much to Ben’s surprise, he was not ready for what KLEVR had suggested to him for the scale of his next event.

After much discussion, the conclusion was that the event would be hosted at the Palms Casino Resort in Las Vegas. A luxurious venue equipped with everything Ben would need for his event, and most of all, it would be able to accommodate around 150–200 attendees.



With that established, Ben and Icon got to work.

Without wasting any time, speakers were swiftly secured for the event eight months in advance. We ended up with a total of 8 speakers across several different states who specialized in specific fields of business growth, self-improvement, motivational coaching, and so much more. Not to mention, Ed Mylett and Tim Grover were the headlining speakers for this event, two legendary individuals who are pioneers in the sales and self-improvement industries. This event was made for the attendees to come out with a much better and improved version of themselves than when they walked into the event on the first day.

Icon and his team, on the other hand, began comprehensively planning all the technical aspects of the event's flow, ecosystem, and overall experience. This was where several pieces of content were created to put out the word about Ben’s event to his existing audience as well as to branch out to a completely new set of individuals who would benefit from attending his event. Custom items such as poker chips, cards, banners, decals, and more were specifically created to brand the whole venue with Ben Newman’s content.

KLEVR also assisted Ben Newman and his team when it came to selling from the stage. Since KLEVR has done this for several other events, we needed to make sure to give all we could to ensure Ben’s success during his moment. We also made sure to place heavy importance on honing the speaker’s offer and boosting their confidence to ensure perfect alignment with the audience.

Towards the end of it all, the venue was covered in all of Ben Newman’s branding, and it was also themed after 007, where it was ultimately called “Casino Royale.”.

As the attendees came into the venue during the opening night, everyone was blown away by the overall look and feel of the venue they were in. It felt expensive, luxurious, and over the top, but classy and proper.